Founded in Los Angeles in 2003, NYDJ pioneered the denim category by introducing a revolutionary jean that was both comfortable and figure-flattering. For many women, the perfect pair of jeans simply didn’t exist, so NYDJ set out to make them themselves – jeans that actually fit in all the right places and are truly flattering for women of all ages and all sizes.
They are a brand created by women for women. That’s why they know women’s curves and aim to fit and flatter with apparel that makes women of all ages and sizes look and feel amazing, confident, and the most beautiful version of themselves.
All of NYDJ jeans and trousers are designed with NYDJ’s exclusiveLift Tuck® Technology that flattens the front and shapes women’s curves for a beautiful silhouette. Because they know the right pair of jeans can transform not only how you look, but also how you feel.