In 1981, Mary Hayes opened  the doors to her first Boutique on Bishop Street, Newcastle West. The Boutique moved to their three storey flagship store Square House in 1993 and became the Boutique Department store that is now under the leadership of the Mary’s two daughters Elaine and Maria.  

Ela Maria has always been synonymous through the decades with luxurious labels from leading fashion houses all over the world as well as carrying a fantastic selection of Clothing and Accessories from Outer wear to Occasion wear.