Collection: Sportalm

The history of the Sportalm brand is closely linked to its roots and its home: Based in Kitzbühel, the company has been thinking internationally and working regionally for over 70 years. Founded as a small, local knitting mill, the family business grew into an international brand. Today, the heart of Sportalm still beats in Kitzbühel. This is where the company is headquartered and where the Ehrlich family has its roots. The formula for success: Values such as quality, joie de vivre and a sense of home are combined with passion and the courage to embrace trends and change.