Ecoalf was born in 2009, both the name and concept of the brand came after the birth of my two sons: Alfredo and  Álvaro. I wanted to create a truly sustainable fashion brand and I believed the most sustainable thing to do was to stop using the planet’s natural resources in a careless way to ensure those of the next generation. Recycling could be a solution if we were able to make a new generation of recycled products with the same quality and design as the best non recycled.